Doesn’t
everyone love a sale? It seems that we
all love to get a discount except when it comes to the stock market. The Bay has a big sale every fall and people
come from all over to get their bargains.
Why should it be any different when it comes to the stock market?
Is the selloff
in the markets really any different than all the other previous ones we have
gone through? During the 2008-09 selloff
we saw an exceptional downturn in the markets.
Looking back wouldn’t it have been nice to get some extra money in some
of your favourite companies at rock bottom prices before the last decade of
increases?
Isn’t saving
money what everyone wants? If this is
the case then why do we get so depressed or upset when the market periodically
gives us opportunity to purchase stocks at better pricing?
I believe what
may be happening is with technology comes the ability to look at our investment
statements on a daily basis and any high water mark our investments have been
valued at we believe is ours. Anything below
that amount we feel we are suffering a loss.
There will
always be up markets just as there will be down markets. In between those two is the up and down we
are experiencing right now. This is not
different. It will never be
different. What needs to change is our
obsession with looking at our accounts on a daily basis and getting
emotional. Trust me this won’t be easy
but it will be worth trying to break a habit that have us stressed on a daily
basis.
If you are a
trader this advice is not for you.
Traders do need to pay attention practically minute by minute. Most of us are investing in quality
investments for the long term. We get
the break of not needing to check the markets daily unless we are trying to buy
more bargains.
Since we know
that it is impossible to time the markets on a regular basis we need to just
stay the course for the long term and let the markets do what they need to
do. Any short term goal, cash should be
on hand so you are not selling into the down market. Any extra cash you have should be used to
take advantage of discounted pricing.
Remember what
you see on your statement or online is not your valuation. You will not know the true value of your
investments until sometime in the future when you sell. At that point we hope that it is higher than
what you see today. You understand it is
not different this time.
Linda
J. Levesque, CFP®, FMA, FCSI®
Sr.
Investment Advisor
Director,
Private Client Group
HollisWealth®, a division of Industrial Alliance Securities Inc.
HollisWealth®, a division of Industrial Alliance Securities Inc.
Levesque
Wealth Planning is a personal trade name of Linda J. Levesque
Insurance
Advisor
Hollis
Insurance Inc.
One
Corporate Plaza, 2075 Kennedy Road, 5th Floor, Toronto, ON M1T 3V3
Tel: 416-412-8018 / 1-800-322-4030
Fax: 416-332-6772
linda@levesquewealthplanning.com
Tel: 416-412-8018 / 1-800-322-4030
Fax: 416-332-6772
linda@levesquewealthplanning.com
‘Saving Today for a
Richer Tomorrow’®
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This information has been prepared by Linda
J. Levesque who is an Investment Advisor for HollisWealth® and does not
necessarily reflect the opinion of HollisWealth. The information contained in
this newsletter comes from sources we believe reliable, but we cannot guarantee
its accuracy or reliability. The opinions expressed are based on an analysis
and interpretation dating from the date of publication and are subject to
change without notice. Furthermore, they do not constitute an offer or
solicitation to buy or sell any of the securities mentioned. The information contained
herein may not apply to all types of investors. The Investment Advisor can open
accounts only in the provinces in which they are registered. HollisWealth® is a
division of Industrial Alliance Securities Inc., a member of the Canadian
Investor Protection Fund and the Investment Industry Regulatory Organization of Canada. Insurance products provided through
Hollis Insurance Inc.